Equipped for both stereo and multi-channel audio, the 7360A intelligently adapts to your space to deliver absolute accuracy at low frequencies.
Definition and neutrality
Built upon our Laminar Spiral Enclosure technology, the compact 7360A delivers a staggering SPL of 109 dB with incredibly low distortion – producing LF performance that is clean, precise and articulate right down to 19 Hz. The ideal low frequency monitoring tool for small to mid-sized studios, post and broadcast facilities and OB vehicles, the 7360A subwoofer ensures definition and neutrality you can trust.
The 7360A also offers onboard bass management and multi-channel connectivity, and can be configured and calibrated with our GLM software. GLM will analyse your room acoustics and intelligently adjust frequency, level, delay and crossover phase - so monitors and subwoofer integrate perfectly. This process produces a totally optimised listening experience, delivering mixes that translate beautifully.
300 W Bass (Class D)
19 Hz - 150 Hz ("-6 dB")
Accuracy of Frequency Response
± 3 dB (19 Hz - 100 Hz)
27 kg / 59.5 lb
8 x XLR Analog Input
8 x XLR Analog Output
1 x XLR AES/EBU Input
1 x XLR AES/EBU Output
2 x RJ45 Control
1 x XLR Analog Input
1 x XLR Analog Output
7360A SAM™ Studio Subwoofer
19 Hz - 100 Hz (± 3 dB)
Low cutoff -6dB
High cutoff -6dB
Peak SPL Maximum peak SPL output with random pink noise, measured in half space at 1 meter.
Maximum peak SPL output with random pink noise, measured in half space at 1 meter.
Short term max SPL Maximum short term sine wave SPL output averaged from 30 to 85 Hz, measured in half space at 1 meter.
Maximum short term sine wave SPL output averaged from 30 to 85 Hz, measured in half space at 1 meter.
Self-generated noise Self generated noise at 1 m on axis (A-weighted).
Self generated noise at 1 m on axis (A-weighted).
27 kg (59.5 lb)
Magnetically shielded driver.
300 W Class D
100-240 VAC 50/60Hz
Signal processing section
8 x Input 7.1 Analogue XLR input connectors XLR female, balanced 10 kOhm.
7.1 Analogue XLR input connectors XLR female, balanced 10 kOhm.
8 x Output 7.1 Analogue XLR output connectors XLR male.
7.1 Analogue XLR output connectors XLR male.
Input Digital signal input connector XLR female 110 Ohm.
Digital signal input connector XLR female 110 Ohm.
Output Digital signal output / Thru connector XLR male 110 Ohm.
Digital signal output / Thru connector XLR male 110 Ohm.
2 x Control Two CAT5 (RJ45) GLM Network connectors for computer control using the Genelec Loudspeaker Manager (GLM) software.
Two CAT5 (RJ45) GLM Network connectors for computer control using the Genelec Loudspeaker Manager (GLM) software.
Input Link In connector.
Link In connector.
Output Link Out connector.
Link Out connector.
For even more technical details please see product operating manual.
Bass Management System
Intelligent Signal Sensing (ISS™) Technology
Laminar Spiral Enclosure (LSE™) Technology
Smart Active Monitor (SAM™) Systems
Active crossover operating at low signal levels.
Audio electronic crossovers allow to split the audio signal into separate frequency bands that can be separately routed to individual power amplifiers which then are connected to specific transducers optimized for a particular frequency band.
Active crossovers come in both digital and analogue varieties. Genelec digital active crossovers include additional signal processing, such as driver protection, delay, and equalization.
Genelec analogue active crossover filters contain electronic components that are operated at low signal levels suitable for power amplifier inputs. This is in contrast to passive crossovers that operate at the high signal levels of the power amplifier's outputs, having to handle high currents and in some cases high voltages.
In a typical 2-way system the active crossover needs two power amplifiers — one for the woofer and one for the tweeter.
The active crossover design offers multiple benefits:
- The frequency response becomes independent of any dynamic changes in the driver's electrical characteristics or the drive level.
- There is an increased flexibility and precision to adjust and fine tune each output frequency response for the specific drivers used.
- Each driver has its own signal processing and power amplifier. This isolates each driver from the drive signals handled by the other drivers, reducing inter-modulation distortion and overdriving problems.
- The ability to compensate for sensitivity variations between drivers.
- The possibility to compensate for the frequency and phase response anomalies associated with a driver’s characteristics within the intended pass-band.
- The flat frequency response of a high-quality active loudspeaker is a result of the combined effect of the crossover filter response, power amplifier responses and driver responses in a loudspeaker enclosure.
Using the active approach enables frequency response adjustments and optimization of the full loudspeaker system, placed in various room environments, without expensive external equalizers. The end result is a simpler, more reliable, efficient, consistent and precise active loudspeaker system.
Bass Management System handles multichannel low frequency content.
The principle of bass management is that the bass content of the main channels and the Low Frequency Effect (LFE) channel are directed and reproduced only by loudspeakers capable of handling them, whether they are main system loudspeakers or one or more subwoofer(s).
In stereo reproduction, signals from 20 Hz to 20 kHz need to be replayed. Large multi-way monitoring systems will reproduce such a wide bandwidth evenly. With multichannel audio, professional and consumer audio systems must also be able to reproduce audio between 20 Hz and 20 kHz for each channel. To achieve this, main monitors, subwoofers and crossover electronics should work together.
A Bass Management system uses either analogue electronic circuitry or software based filtering which will filter low frequency information from the main channels and route that information to one, or more, subwoofer feed.
The dedicated LFE channel can also be monitored via that subwoofer and added to the low frequencies of the other main channels. Therefore, the Bass Management’s basic and main goal is to ensure that the entire audio bandwidth of all channels can be accurately monitored.
The benefits of the Bass Management System:
- The subwoofer extends the system frequency response down the lower limit of the audible range
- Monitor can produce a higher maximum sound level when not reproducing low frequencies
- Optimized low frequency reproduction by selecting adequate subwoofer location; monitors can also be placed more freely
- Subwoofer’s output are aligned in level and phase with monitors allowing flat and accurate reproduction down to 19 Hz and across the crossover point
- LFE channel output level (0 or +10 dB re. main channels) can be selected for accurate reproduction depending on the source type
- The ability to bypass the subwoofer allows to evaluate the audible impact of the subwoofer
Intelligent Signal Sensing (ISS™) for power consumption reduction in stand-by mode.
Introduced early 2013, Genelec’s Intelligent Signal-Sensing technology has been developed to meet with both European Union ErP Directives and the company’s own wider sustainability commitments.
The Intelligent Signal Sensing, ISS™ circuitry tracks the signal input of the loudspeaker and detects if it is in use. If the ISS circuit does not find any audio on the input for a period of time, it sets the loudspeaker to a low-power sleep state and the loudspeaker will consume less than 0.5 watts. When an input signal is detected, the loudspeaker immediately turns itself on. Basically, the loudspeaker system will start saving power as soon as work is interrupted.
Additionally an ‘ISS Disable’ switch is located on each product’s back plate next to the other room response controls. First, when the mains power switch of the loudspeaker is set to “ON”, the ISS™ auto-start function (low-power sleep state on/off) of the loudspeaker is active.
If this function is not desired, the ISS™ function can be disabled by setting the “ISS Disable” switch on the back panel to “ON” position. In this mode, the monitor is only powered on and off using the mains power switch.
Note that the mains power switch will always turn the monitor off completely.
Highly efficient Laminar Spiral Enclosure (LSE™) provides accurate low frequency reproduction.
The demands placed on subwoofers over the last years have increased substantially to the point where traditional design concepts are no longer valid. For Genelec, in order to achieve the absolute best performance possible, bold initiatives must be taken.
Drawing on years of acoustic research and knowledge, Genelec's engineering group accepted the challenges placed upon them in the beginning of the 21st Century. The totally unique, curvilinear shape of the LSE™ Series Active Subwoofer enclosure is the revolutionary patented result of their efforts.
All of the Genelec LSE™ series subwoofers feature this innovative Laminar Spiral Enclosure™ (LSE™) bass reflex cabinet. It provides excellent laminar flow characteristics with minimal turbulence noise and enables an optimal packing of a very long reflex tube into a small space.
The learnings from the LSE Technology are also utilized in the reflex port design of our aluminium enclosure products.
The spiral-shaped design yields an extremely rigid enclosure exterior while also forming the subwoofer's integral port. The fact that one is part of the other means that air flow in and out of the enclosure's interior through the port is totally unrestricted. This results in an extraordinarily accurate and responsive low-frequency system with measured second and third harmonic distortion levels typically better than 30 dB below the fundamental.
When combined with Genelec stereo and multichannel bass management active electronics, the LSE™ Series Subwoofers provide a low-frequency listening experience like no other. The result is a product range with impeccable technical performance: The Genelec LSE subwoofer range is unique, complete, functional, different from any other products on the market, and consistent.
Each transducer is driven by its own optimized amplifier.
Audio electronic crossovers allow to split the audio signal into separate frequency bands that can be separately routed to individual power amplifiers which then are connected to specific transducers optimized for a particular frequency band.
In a typical 2-way loudspeaker system, the active crossover needs two power amplifiers — one for the woofer and one for the tweeter. The power amplifiers are connected directly to the drivers of an active loudspeaker, resulting in the power amplifier’s load becoming much simpler and well known. Each driver-specific power amplifier has only a limited frequency range to amplify (the power amplifier is placed after the active crossover) and this adds to the ease of design.
The active design principle offers multiple benefits:
- The power amplifiers are directly connected to the speaker drivers, maximizing the control exerted by the power amplifier’s damping on the driver’s voice coil, reducing the consequences of dynamic changes in the driver electrical characteristics. This may improve the transient response of the system.
- There is a reduction in the power amplifier output requirement. With no energy lost in the passive crossover filter components, the amplifier power output requirements are reduced considerably (by up to 1/2 in some cases) without any reduction in the acoustic power output of the loudspeaker system. This can reduce costs and increase audio quality and system reliability.
- No loss between amplifier and driver units results in maximum acoustic efficiency
- Active technology can achieve superior sound output vs. size vs. low frequency cut-off performance
- All loudspeakers are delivered as a factory aligned system (amplifiers, crossover electronics and enclosure-driver systems)
Sophisticated drive unit protection circuitry for safe operation.
When working in critical audio production environments it is essential that monitoring systems remain reliable and functional at all times. One of the main reasons behind Genelec’s excellent success in broadcasting environments is the reliability of our products and a key element behind the reliability is the internal protection circuitry found in all products since 1978.
The protection circuitry prevents driver failures by detecting signal levels, and in case of sudden peaks or constantly too high levels, taking the signal level down automatically. Of course this feature does not affect the sound quality in any way when working within the specifications of the loudspeaker, but only prevents inadequate input signals from breaking the loudspeaker.
Protection circuitry features and benefits:
- Reduces the output level when required, (e.g. when driver voice coil temperature reaches the safe limit) which highly improves the system reliability
- Appropriate protection circuitry design in every loudspeaker and subwoofer enables to maximise system output sound level.
Networked Smart Active Monitor (SAM™) Systems feature automatic calibration to the environment.
The last decade has experienced a rapid increase in global media content creation, resulting in significant changes in the way network facilities deal with increased workload. Now, more than ever, a growing number of audio productions are done in tighter, more confined working environments. This increases acoustic problems and lowers the reliability of monitoring. At the same time, a professional audio engineer needs to have high confidence in a reliable and precise monitoring system that reproduces sound neutrally and without distortion.
Built upon the solid electro-acoustic foundations of the 1200, 8000 and 7000 Series products, Genelec advanced SAM Systems are today’s most advanced and flexible monitoring solutions. They are an indispensable tool for audio professionals, as they are capable to automatically adapt to the acoustic environments and correct for levels, delays and room anomalies. SAM Systems can be controlled via Genelec proprietary Loudspeaker Manager (GLM™) network and software, enabling you to build a highly flexible and reliable monitoring system.
The GLM 3 software is a highly intuitive and powerful monitor control networking system that manages connectivity to all SAM studio monitors and subwoofers on the network – up to 30. The GLM 3 software features adjustment of levels, distance delays and flexible room response compensation equalization with the state-of-the-art and robust AutoCal™ automated calibration system. All parameters and settings are stored in system setup files or saved in each individual monitor or subwoofer if the GLM network needs to be disconnected.
Also, all acoustical features of SAM Systems can be optimised for different working styles or client demands. Additionally, even if the monitors or the production projects move between rooms, you can expect SAM technology to achieve the highest consistency in monitoring, providing a neutral sound stage imaging with low distortion.
Genelec SAM Systems offers a comprehensive, solution-oriented, intelligently networked product range supporting analogue and digital signals in virtually any working environment.
XD Inc. creates an immersive environment for game audio with Genelec
Shanghai’s XD Inc. has upgraded its audio production facilities with a Dolby Atmos 7.1.4 mixing studio and three stereo editing suites.
Genelec provides unrivalled sound at Stockholm’s Hotel Rival
A Genelec 4000 Series sound system ensures that the pulse never stops.
Spain’s Drago Studios expands with Genelec
Drago Studios, owned by the Secuoya Group, have just completed a major renovation of their facilities in Madrid, which now seals their position as the most advanced audiovisual production centre in Spain. The multi-room project - which includes both immersive and 5.1 surround studios as well as a host of video edit suites - was handled by SES-Audio, and all 15 rooms feature Genelec Smart Active Monitoring.
Genelec sustains top Finnish law firm with quality audio solution
Genelec speakers fulfil Castrén & Snellman's brief thanks to pristine audio, sleek aesthetics and Genelec's commitment to sustainable development.
Audio Lisbon goes immersive with Genelec
Genelec Smart Active Monitors are central to the immersive setup at Audio Lisbon’s new post production facility in Portugal. The purpose-built facility was created to help the post house move into international markets, with a 7.1.4 monitoring system selected to help it add further value to the services it already delivers.
Genelec and Sound Blanc join forces for unique surround sound performance
As part of the Modern Sky record company – one of the most important independent labels in China – the sub-label Sound Blanc has been one of the driving forces behind the popularity and development of ambient music in China, and so Genelec was extremely excited to partner recently with the Sound Blanc team to stage a special performance of “The Cycle” Ambient Surround Project at the Ullens Center for Contemporary Art (UCCA) in Beijing.
The gaming company, best known for selling over 2 million copies of ‘Human: Fall Flat in China’ within a week of launch, has opted for Genelec Smart Active Monitors in each of these spaces to deliver a pristine audio experience that helps the developers understand the environment that they are creating.
We found that not only does its smart calibration system provide an enormous advantage, the Genelec brand also has a fantastic reputation in the industry.
“In the early stages of the project planning, we decided to go with the Dolby Atmos monitoring system, so that both production and post production could be carried out,” stated Fang Wan, Audio Director of XD Inc. "After conducting extensive research on similar products, we opted for the Genelec system. We found that not only does its smart calibration system provide an enormous advantage, the Genelec brand also has a fantastic reputation in the industry.”
While Suzhou Pineapple Acoustic Engineering Co., Ltd, designed the acoustics for the Dolby Atmos mixing room and editing suites, the system integration and installation was handled by MusicKing (Shanghai) Cultural Development Co., Ltd. All three editing suites are equipped with 8330 nearfield monitors. For the immersive room, the designers chose the three-way coaxial 8351s for the LCR positions, and 8330s for the surround and overhead channels - with a 7360 subwoofer delivering the lower frequencies.
The entire system has been finely calibrated to produce the most accurate sounds for us to be able to create with confidence.
The new audio production spaces have already proven to be advantageous to XD Inc., providing the 20-person team with the space and technology to research and create the right audio for the games they are working on. The facility has received unanimous praise from the entire audio team, with the monitors proving particularly popular.
“The soundfield is immersive and the positioning is accurate,” reflected Fang Wan on the mixing space. “In addition, it has great resolution and sufficient detail. The entire system has been finely calibrated to produce the most accurate sounds for us to be able to create with confidence.”
The Rival hotel in the chic and bustling Södermalm district of Stockholm is renowned as one of the city’s favourite meeting spots. A building with lots of history, it has remained dedicated to entertainment and hospitality since its beginnings in 1937. In 2002, the complex was purchased by Benny Andersson (yes, that Benny Andersson from the legendary ‘70s supergroup, ABBA) along with two associates, and extensive redevelopment work began to shape the complex into what it is today – a luxury 99-room boutique hotel complete with bars, a bistro and café, modern meeting facilities and a theatre. The latest addition is a brand new bar named after Benny’s faithful Jack Russell terrier; Watson’s Bar offers food and drinks in a vibrant atmosphere with great music at the heart of the experience. A Genelec 4000 Series sound system ensures that the pulse never stops.
Open seven days a week from 11am – 1am except Sundays which has a Monday-morning-conscious closing time of 11pm, Watson’s Bar has rapidly become a favourite haunt for a relaxed lunch, a sneaky afternoon cocktail and of course afterwork DJ sessions. The combination of comfortable, attractive seating areas, cocktails, oysters and champagne, generous opening hours and excellent music has proved extremely popular with hotel guests and Stockholm residents alike. Rival turned to Adolfsson & Partners – a Stockholm-based firm who specialise in delivering turnkey building and interiors solutions – to conceive, design and deliver the new space. AV integration specialists, Hages, were engaged to design and install a fully integrated sound system capable of delivering a high quality, relaxed music experience during the day as well as high energy DJ sessions for the evening crowd.
Genelec is an ideal choice for this type of installation where sound quality, tonal balance and high reliability are paramount.
Genelec loudspeakers had already provided many years of reliable service in the upstairs area of the hotel, so Hages had no hesitation in recommending a system for the new Watson’s Bar based on Genelec 4000 Series installation loudspeakers. “Our challenge was to accomplish a nice, full-bodied sound that would cover the whole of the new Watson’s Bar, from the leafy outdoor terrace through to the bar inside plus the reception and lobby,” says Hages’ Thomas Axelsson. “We decided on a combination of Genelec 4040 and 4030 loudspeakers supplemented by a 7360 subwoofer for low end reinforcement. We had less than three weeks to turn the project around and quite a few space restrictions to adhere to, but I’m delighted with the results, as is the client.”
"Genelec is an ideal choice for this type of installation where sound quality, tonal balance and high reliability are paramount," continues Axelsson. "Those were the client's criteria, and Genelec ticks all of those boxes. It's difficult to beat Genelec sound quality and reliability. Plus there was already an existing Genelec system in the bar upstairs that the client was very happy with, so it made Genelec a very easy choice.
"From our point of view we also wanted the solution to be easy to install, and Genelec 4000 Series loudspeakers are active, which means no external amplifiers to worry about. This is an important point when you're tight on space - and they also look great in the areas where they are visible. This is always a priority when architects are involved – they don’t like to see big ugly speakers cluttering up their design!”
However, for the Watson's Bar installation, the majority of the loudspeakers are completely hidden; five 4030s are concealed behind grilles over wall-hanging shelves down the sides of the bar, and the 7360 sub is neatly hidden in a specially built compartment under a sofa. Four powerful white 4040s grace the upper bar. Zone configuration and DSP is handled by a Bose ControlSpace ESP-880A processor connected to a programmable CC64 interface panel for straightforward, fingertip control of all zones and sources. A DJ output as well as a central music solution is housed in a technical cabinet behind the bar.
The response we received from guests during our opening week was absolutely fantastic.
Hotel Rival’s CEO Jesper Henryson is enthusiastic about the guests’ reactions to the new venue: “The response we received from guests during our opening week was absolutely fantastic. Both hotel guests and Stockholmers alike seem to have found a common meeting place to relax and enjoy great food and amazing cocktails in an atmosphere of jazz, funk and soul. Welcome to Watson’s Bar!”
Farang was the first restaurant to be opened a decade ago by BW Restaurants Oy, a private company owned by well-known Finnish chef, Matti Wikberg. Since their beginnings in 2009, the company has opened seven more restaurants and a cocktail bar in the Finnish capital of Helsinki and employs around 200 people. Farang, their flagship venue, has recently relocated to stunning new premises spread over two floors offering both public and private dining facilities plus a large bar. A key part of the overall experience is the soundscape, delivered by a comprehensive 4000 Series Genelec sound system, designed and installed by renowned Finnish AV integration specialists, 4Business Oy.
“The brief from Matti was very clear,” explains 4Business’s Janne Lankinen: “With the new premises, Farang is set to make even more of an impact on the Helsinki restaurant scene, so sound quality - along with everything else - had to be absolutely top notch. Genelec was an obvious choice for us as it matched all of the quality and reliability criteria – and Matti was already familiar with the brand as he’d used Genelec almost exclusively for his other restaurant projects.
“The layout and the surfaces of Farang were a bit of a challenge from an audio perspective,” Lankinen describes. “The feel is quite industrial with lots of exposed concrete and metalwork. There are no convenient - and sound-absorbing - false ceilings or wall panels to hide behind, so we had to make sure that all cabling, mountings and installation were done properly as everything was visible. It also meant we had to be very careful with our system design in order to minimise unwanted reflections and reverberations. The restaurant is situated in a building which also houses newly renovated offices, so we also had to ensure that there was no sound conduction through the structure to the other premises in the building, especially for the low frequencies. Finally, the restaurant is spread over two floors with a very large opening between them; not only did we need to design a system that would cover the whole area evenly with no dead spots or hotspots, but we were inevitably confronted with problems of sound leakage between the two floors.”
Lankinen and his team conducted exhaustive simulations to determine coverage before specifying a system comprising a total of 54 active Genelec loudspeakers and subwoofers. “We decided on the analogue 4000 Series loudspeakers - with Symetrix Prism DSP processors equipped with Dante I/O expanders for matrixing, EQ and delay - as it was a useful approach to optimise the overall cost,” notes Lankinen. “Our aim was to ensure that when you move around the space, the audio experience remains similar throughout, and that the sound pressure would not drop at any point in a way that you’d feel that the music was disappearing.
“We used a mixture of 4020s, 4030s and the powerful 4040s depending on required throw and maximum SPL. Every single speaker was meticulously aligned and DSP was adjusted individually for the best possible results. That, together with acoustic treatment to minimise leakage between floors has enabled us to achieve a system that works beautifully at low sound pressure levels throughout the restaurant, and still has enough power in reserve to be turned up when required for a real party atmosphere.”
For the 7300 Series smart active subwoofers that are mounted in the ceiling, 4Business designed a custom mounting solution that is mechanically isolated from the structure. This ensures that any vibrations are conducted into Sylomer absorbers rather than the hollow core slab which might cause unwanted disturbance elsewhere in the building. When it came to calibrating the subwoofers, 4Business used Genelec’s GLM software with AutoCal to speed up the final adjustment process and ensure that every element of the system was sounding its best.
Responsibility and sustainability are key principles for Farang, and Genelec supports and communicates these values.
“I’m delighted with the results,” reports Lankinen. “The audio system supports the Farang brand as a top-class, place-to-be venue in Helsinki. What’s more, responsibility and sustainability are key principles for Farang and BW Restaurants, and Genelec supports and communicates these values consistently, making them a perfect match. The atmosphere in the restaurant is social and relaxed thanks to carefully thought-out playlists and high quality sound support.”
We have crystal clear audio throughout that sounds amazing, yet doesn’t get in the way of conversation.
Matti Wikberg echoes Lankinen’s sentiments entirely. “All my goals have been achieved, and frankly, exceeded,” he admits. “Janne and his team identified the challenges from the outset and solved them beautifully. We have crystal clear audio throughout that sounds amazing, yet doesn’t get in the way of conversation, whether you’re two or ten people at the table. The right atmosphere enhances the experience immeasurably, and that’s what we’ve achieved here.”
Studio 1 - which has been awarded Dolby Atmos HE certification – features a 7.1.4 system based entirely on the 8341 coaxial monitors from The Ones series. Eleven 8341s handle the LCR, surround and height positions, complemented by a 7380 subwoofer.
Studio 2 is also a 7.1.4 immersive room, again with 8341s in all positions supported by two 7360 subwoofers, and has complete compatibility with Studio 1 for maximum flexibility in optimising workflows.
Studio 3 is a 5.1 space powered by five 8320 nearfield two-way monitors and a 7350 subwoofer, while a separate Quality Control room has been equipped with eleven 8330 two-way nearfield models and a 7360 subwoofer. This room is designed to guarantee sound quality throughout the post-production chain, to meet the highest standards required by cinema and OTT platforms, and is capable of playing back content in all formats.
Finally, there are a total of 11 video editing rooms, each one equipped with 8330 monitors.
Charly Schmukler, head of Drago's Sound Post Production department, comments that “The Dolby Atmos certification allows us to adapt to the latest trends in the audiovisual industry with the certainty that we are working in an environment that meets the highest quality. This in turn guarantees a perfect transcription of our work to the domestic environment.”
Castrén & Snellman is one of Helsinki’s premier law firms with an enviable reputation in mergers, acquisitions and other specialised fields of business law. The company is also a pioneer of sustainable business practice in the legal services industry and was the first Finnish law firm to join the UN Global Compact initiative. The company recently carried out an extensive renovation of their client areas and staff workspaces, with the goal of taking the iconic 130-year old law firm to the next level. Castrén & Snellman turned to renowned Finnish AV integrator, 4Business Oy, who specialise in delivering tailored AV and automation systems. The solution integrated a large number of Genelec loudspeakers for flawless audio quality throughout the building.
Genelec products are a perfect match for the customer’s high quality standards.
“Genelec was simply an ideal choice for this project,” states 4Business COO Janne Lankinen. “On top of Genelec’s product quality, visual appearance and neutral sound reproduction, the company’s values and commitment to sustainable development fit beautifully into the original brief. Our aim was to modernise Castrén & Snellman’s activity–based office, including lobby areas, meeting rooms, conference rooms and training facility, with the requirement that the technology solutions would be as reliable and future proof as possible. Genelec products are a perfect match for the customer’s high quality standards, and their product lifecycle is the longest in the industry. Thanks to their sophisticated design and smart in-room calibration capabilities, Genelec products also reproduce the human voice very naturally, which makes them an excellent choice for video conferencing and speech reproduction systems.”
4Business installed a wide variety of Genelec speakers throughout the space depending on function, ranging from a pair of powerful 8351 Smart Active loudspeakers supplemented by two 7360 subwoofers in the 100-capacity event space, to the very compact 4010 and 4020 installation speakers for the wide variety of conference and board rooms.
Castrén & Snellman’s ICT Specialist, Mikko Kurhela, who worked closely with 4Business and Genelec throughout the project, describes the new system in their 100-person event space: “The solution we chose for music, speech and multimedia consists of two carefully tuned 8351 Smart Active loudspeakers, with two 7360 Smart Active subwoofers and an automatic mixer, all integrated into an easy-to-use AV system. The space is rectangular with the direction of presentation from the long wall into the room, so we needed wide angle speakers to ensure that speech is reproduced throughout the space with clarity and intelligibility. We also wanted high quality sound at low frequencies for music and multimedia, which we got by adding the two 7360 subwoofers. The speakers and subwoofers were tuned for the room using Genelec’s GLM calibration software.”
The Paja gym uses four ceiling-mounted 4020 speakers linked to a Sonos Port player for wireless music playback, while the music and speech sound system in the Tori café - which has a company library attached directly to the space - uses four 8430 IP loudspeakers. “Castrén & Snellman uses this multipurpose facility both as separate areas and sometimes as one large venue, for example for monthly company updates,” explains Lankinen. “The main challenge was to provide the flexibility for the customer to realign the layout without compromising reliability and ease-of-use. We solved this by using streamlined mobile screen stands with integrated custom loudspeaker mounts, with embedded AV-over-IP technologies for audio and video distribution combined with 8430 IP loudspeakers with their AES67 streaming capability. The customer can easily move these mobile units into the required position, and everything fires up automatically.”
Kurhela confirms that Genelec was ultimately a natural choice: “The stylish, uniform design language, audio quality, versatility and long lifecycle of the speakers were key values for us. The long lifecycle means that we’ll be able to re-use the speakers in different solutions following future renovations. As a company we are committed to finding sustainable solutions, so Genelec is a perfect fit for us from that point of view. The fact that they are an internationally renowned Finnish speaker manufacturer was also a plus.”
The final word goes to Janne Lankinen, who also appreciates Genelec products from a workflow perspective. “They are very familiar to our technical staff and thus are quick to install. Everything always works out of the box and we receive top notch support from the Genelec factory in Iisalmi. Shipments generally arrive right on time and there are no efficiency losses on site. We are able to deliver high quality, visually aesthetic, reliable solutions that last for years. It’s companies like Genelec who enable us to shine at what we do.”
Audio Lisbon had been working in 5.1 for a long time, so the ability to handle fully immersive content was a natural progression. “Being a new facility designed from scratch, it seemed logical to plan and install this format early, to avoid making changes in the future,” explains Pedro Carvalho, Partner at Audio Lisbon. “It is also a way for us to be able to offer other solutions to regular customers, as well as attracting new clients from other markets.”
Having made this decision, the next challenge was to find the right tools to enhance the studio’s workflow. “We considered several brands and systems for immersive audio monitoring,” recalls Carvalho. “We wanted auto-calibrated nearfield active monitors with an SPL that suited the room volume, and had AES/EBU connectivity so as to integrate with our Avid MTRX interface. Of course, they also had to sound good.”
It was at this point that Genelec’s local distribution partner Garrett Audiovisuais became involved in the project. “Ever since Genelec launched The Ones series of coaxial three–way monitors, we had been curious to hear what they could do,” says Carvalho. “After a visit to hear the 8351s at Garrett’s listening room, which happens to be nearby, all of our doubts were dispelled.”
It is a huge advantage to have a system that corrects minor anomalies in room acoustics.
Working with Marcelo Tavares from Audiodesigner for the acoustic design and Paulo Mendes for the technical design and installation, Audio Lisbon ultimately opted for an all–Genelec 7.1.4 Smart Active Monitoring solution. 8341A coaxial monitors have been installed in the LCR positions, while 8340A two-way monitors have been used for side and rear surrounds, and 8330A two-way monitors handle the ceiling channels. Two subwoofers have also been employed, to handle the LF content and provide bass management for the system. A 7370A subwoofer is coupled with the front and surround monitors, while the more compact 7360A model was chosen to partner the ceiling monitors.
Following the installation of the system, Carvalho describes the fine tuning possible with the GLM calibration software as “the icing on the cake”. “Although I had absolute confidence in Marcelo's work acoustically, it is a huge advantage to have a system that corrects minor anomalies in room acoustics, and makes it possible to store different calibration settings from 2.0 to 7.1.4 in a practical and effective way,” he reflects.
I'm a fan of these coaxial models. The quality and sound detail is impressive and the size/power ratio is amazing.
With the new post facility now fully operational, Carvalho is certainly happy with the results it has achieved and the new monitors in particular. “I'm a fan of these coaxial models. The quality and sound detail is impressive and the size/power ratio is amazing. Even though we have chosen a mixture of coaxial and conventional two–way models for our system, the balance obtained is really good. They also have a good dynamic range and good transient response. This investment represents an opportunity for expansion into other markets at both national and international level.”
Combining an ambient music performance with a multi-channel listening experience, both the performers and the live audience were surrounded by a ring array of Genelec loudspeakers, creating a truly unique listening environment. This type of playback system is tailor-made for ambient music, emphasising the sense of space and the abstract nature of the compositions – and creating an incredibly thought-provoking and stimulating live event.
The planning and creation of the show took place over a two month period, using the demonstration space in Modern Sky to evaluate how the sound elements combined, how they moved, and what type of speaker configuration would be best suited to the ambient material. The creative team included electronic musician Wang Lu, also known as L + R, music producer/mixer Shen Lijia and visual artist Tami-musiXgal, and working alongside our colleagues at Genelec China, a system comprising eight S360 high-SPL smart active monitors and a 7382 subwoofer was used to surround the audience, while a smaller smart active array of four 8330 two-ways, four 8331 coaxial three-ways and a 7360 subwoofer was used to envelop the musician and the VJ. Genelec GLM software was then used to analyse the room and optimise the frequency response, distance delay and playback level of each speaker in the system – thereby delivering the best possible listening experience to both performers and audience alike.
In planning the event, the team were seeking a good combination of manual control, programming and random machine triggering, with the pre-programmed foundation of the 8.1 audio mix being handled by Ableton Live, with Cycling 74’s Max allowing communication with external hardware instruments – and plenty of real-time musical improvisation was included too!
Prior to the event, the demand for tickets was so high that it was decided to stage three separate performances, to allow every listener to position themselves comfortably within the speaker array and experience the finest sound quality. And from our own perspective, the whole process of planning and executing the event gave us a much deeper understanding of the shaping of space, the precise positioning of sound and the design of moving trajectories in music.
There’s no doubt to us at Genelec that as the world’s exposure to immersive audio becomes greater, the future of multi-channel live music performances is increasingly looking brighter. There are a whole new generation of music fans who are seeking more and more ‘experiential’ live performances, and Genelec is excited to play its part in the growth of this exciting medium.
How GLM™ (Genelec Loudspeaker Manager) Software Works
Next Steps for Genelec SAM™ Systems
How GLM™ (Genelec Loudspeaker Manager) Software Works
Frustrated that your material doesn’t sound so great on other systems? In this video we show you how to calibrate the Genelec SAM™ monitors with the Genelec Loudspeaker Manager (GLM™) Software to get the most out of your room and ensuring that your mixes translate perfectly.
Next Steps for Genelec SAM™ Systems
In the video Genelec introduces the new generation, high resolution 8340 and 8350 Smart monitors and 7360 and 7370 Smart subwoofers for all analogue and digital audio applications. In addition, the 9301 AES/EBU Multichannel interface allows the use of 7.1 digital audio sources with new Smart subwoofers.
DocumentsOperating Manual 7360A Brochure 7360A SAM™ Series Full Line Catalogue Bass Management User Guide Daisy-Chained Subwoofers and LFE Channel Management Immersive Solutions Brochure
The Classic 8000 Series monitors have an analogue input. The 7200 Series SAM subwoofers have AES/EBU digital outputs only. However, other 7300 Series SAM subwoofers have analogue inputs and outputs and can be used also with analogue monitors.
Which SAM™ Products You Are Going to Mix With the Classic 8000 Series?
Mixing 8000 Series and SAM™ monitors is not recommended
We do not recommend mixing Classic 8000 Series monitors with SAM™ Monitors.
If the analogue input sensitivity of 8000 Series and SAM™ Series monitors are the same, Genelec SAM™ Monitors exhibit a slightly larger latency (< 5 ms) than 8000 Series monitors. Therefore Classic 8000 Series and SAM™ Series monitors should not be mixed in a stereo pair or multichannel setup.
It is alright to mix Classic 8000 Series with SAM™ Subwoofers
However, it is okay to mix the Classic 8000 Series monitors with SAM™ Subwoofers. Any Classic 8000 Series monitors can be used with SAM™ Subwoofers, in any stereo or multichannel setup.
Setting the room response calibration controls
Genelec monitors are calibrated flat in anechoic free field conditions. When the monitor is placed in a room close to walls or other boundaries, the low frequency output of the monitor increases. To achieve a flat low frequency response an adjustment of typically -4 dB on the bass tilt control is used. Genelec also provides a bass roll-off control to compensate for any remaining excessive LF energy around the low cut-off frequency.
Genelec GLM AutoCal can implement a more precise compensation after measuring the acoustic effects produced by the monitor’s installation location.
Differences in room reverberation time and listening distance can lead to changes being required in the treble region so treble tilt is fitted to most of the models in the Genelec range.
In three-way monitors and large main systems there are additional driver controls for the bass level, mid level and treble level which enable very fine adjustment of the frequency response so that the monitors can be placed in many different listening environments, whilst still achieving a consistent and neutral sound reproduction.
The best way to set the room response controls of a Genelec monitor is by taking an acoustical measurement at the listening location, using a measurement system for those products that offer local controls (DIP switches) on the monitor or subwoofer, or by using GLM AutoCal for the SAM™ (Smart Active Monitoring) products.