We Create Music brings together music creators, industry professionals, and forward-thinking creatives for a day of collaboration, networking, and new ideas. The event offers you the opportunity to connect directly with decision-makers, present your projects, and exchange thoughts with artists, producers, and leading experts from across the music industry.

Key topics of the upcoming convention include the fast-growing field of immersive audio, opening up new creative possibilities and revenue opportunities for artists – from spatial studio formats to innovative live experiences. We’ll also explore sync and sound branding, particularly for genres such as ambient, electronic and neoclassical.

Alongside the convention programme, the event will also host the 10th edition of the German Songwriting Awards, celebrating outstanding songwriting and the creatives behind the songs.

In cooperation with Dolby, our Genelec Lounge will feature a 7.1.4 immersive audio system, equipped with 8340A monitors for the front channels, 8330As for the surround and height channels, and two 7360 subwoofers for the LFE channel.

Genelec Lounge programme:

13:30 - 15:00: Immersive Demos
15:30 - 16:00: Workshop Sync
16:15 - 17:00: Workshop Room Acoustics
18:00 - 19:00: German Songwriting Awards: Best Immersive Mix

Additionally Genelec is presenting a panel called „Future of Sound“ on the main stage:
17:15 - 17:45

Looking forward to meeting you!